Contact No : +91 8584040764,
                     +91 7044818230

Vidiyarthi Lakshya 2017

Vidiyarthi Lakshya is a unique concept of Career Seminar cum Educational Fair. The intended audience is a mix of school and college students, graduates, and parents. The show plans to address the concerns and aspirations of students themselves and their parent to orient their wards to the right careers. It addresses the issues related to obtain the right kind of education before getting into the job market. The show venues are planned to cover the north eastern India that houses a large aspiring student population that have all India ambitions and are backed by parents who value education and increasingly can afford the expenses. With an expected presence of more than 80 exhibitors and with impressing audience with these demographics, this is a show you cannot afford to miss!

This is a fantastic opportunity for your organization to reach this ready to be tapped audience and create business opportunities for your organization.

The Concept

Vidiyarthi Laksha will be the premier education and training exhibition in Kolkata,Durgapur, Siliguri and Silchar.

It will be first of its kind event which will have highly targeted audience having specific areas of interest.
It aims to inspire, encourage and provide the right tools and resources for all students to create a bright future.

Our Mantra

  • Seminars
  • GD / PI
  • Entertainment
  • Exhibition

Location Date Venue




Kolkata 13th And 14th May 2017 (2:00 pm - 8:00 pm) City Centre, Salt Lake

Why This Fair

Targeted and Interactive Event based Fair via exhibition and Seminars in areas of interest. Rather than just high count of footfall, the focus is on lead generation.

With more than 5,000 expected visitors at the venues, you can look forward to corresponding high count of leads.

Perfect Timing

– The show is targeted for April-May being the beginning of admission season as also recruitment season. Your prospects are eager and fully receptive of career advice.

Perfect Locations

– Kolkata is the center of north eastern India. Siliguri, Silchar, durgapur are the centers into the heartland of the north eastern part of the country.

Why Exhibit?

  • Promote your organization through your stand, workshops, seminar or stage activity.You will get interact intimately with prospects about your services, course structure, and any other USP you can offer. Get to know prospects at a personal level. Opportunity to recruit possible students.
  • Get to know the competitive scenario. Promote your quality edge in service delivery. Accreditation, joint and interchange programs with foreign universities and any other qualities that differentiate you from the rest of the field.
  • Opportunity to recruit consultants, get to know them at personal level after a direct face-to-face evaluation.
  • Get qualified leads of your own through prospects participating in your workshops and seminars. Centralized lead based profile database of visitors will be shared with fair participants.
  • Opportunity to create brand awareness. Perfect platform for launching new course, training programs and any other services.
  • Launch promotion programs like free tablets/ laptops to attract this emerging segment of prospects. This segment values education and are willing to spend suitably for the right education/training.

Who should Exhibit?

  • Colleges
  • Universities
  • Education providers
  • Career counselors
  • Employment services
  • Government departments
  • HR companies
  • Private training organisations
  • Recruitment companies
  • Software Firms
  • Training and development companies
  • Any organisation looking to fill positions or enhance the brand awareness

Why we are different

  • We are to have relevant seminars, workshops & events etc. to cater to various segments like MBA aspirants, Multimedia, Engineering Admissions, Fashion, Retail, International admissions, Alternate careers etc.
  • Right Location- We believe college is the place for education related events. Proactively, reaching out to target community
  • Extensive Social Media Campaign – Power of Social Media remains untapped. Other fairs only rely on traditional marketing to get students. Proactively, we reach where the youth are i.e. ONLINE. Extensive Social Media Campaign – Power of Social Media remains untapped. Other fairs only rely on traditional marketing to get students. Proactively, we reach where the youth are i.e. ONLINE.

WHY this Fair Is a point Of attraction for Students

  • Seminar, Workshop, Entertainment
  • Career counseling, mapping and guidance for better education
  • Hourly Prizes to be Won
  • Minor Games
  • Industry Experts and Celebrity Interaction
  • “Vidiyarthi Vabhishayya 2017” Scholarship test at Fair venues

Marketing Plan For Individual Fairs

    • Pre-event Press Ads in the leading English Newspapers
    • Pre-event Ads in Lifestyle Magazines
    • Pre-event Ads in Radio Advertising
    • Ad spots on leading FM Stations
    Social Media
      • Online event promotions through media network
      • Promotions on popular web portals
      • Email Invitations to target class
      • Google Search Ads
      • Google Content Ads
      • Google Banner Ads
Direct Marketing
  • Direct mailers to target group
  • SMS invitation to target audience
  • Hand Bill Distribution
Out Door Marketing
  • Posters
  • Bus banner
Customized Marketing
  • Tie up with relevant colleges and coaching centres for students' participation.
  • Arranging Scholarship tests at Fair Venues

Our Value Addition and commitment

1) Info centers till end of this year admission seasons at fair locations free of cost

2) Marketing support by our marketing executives Even after the fairs

3) Free web ad in

4) Participated institutions ads in news papers and news letters

5) 1 GD/PI arrangement free of costs during admission season

About us

  • Since 2010, Vidiyarthi headquartered at Kolkata, India is operating as Career Consultant and fair organizer and offer services to all major colleges in India.
  • Company Website :
  • Contact for details : +91 8584040764, +91 7044818230

Our Team

Vidiyarthi is managed by a team of qualified professionals with the skills that are relevant. The members of the core team are experienced in conceptualizing projects and project management required for effective execution.

The versatile approach, professional thinking, committed and can do attitude, quick and effective action make it easy for us to organize exhibitions.

Few moments of Vidiyarthi Lakshya

For Booking Contact
AE-630 Salt Lake, Kolkata, West Bengal,

Website :
Contact for details : +91 8584040764, +91 7044818230